Culius Proprietary Assessment
CAVM
Culinary Asset Valuation
Metric Assessment
Every asset brokered by Culius is scored across 20 criteria spanning four disciplines. The CAVM is not an opinion — it is a structured, repeatable evaluation that establishes what a culinary asset is worth and why.
20
Criteria
4
Pillars
100
Point scale
What It Is
Every culinary asset that enters the Culius process is evaluated across four pillars: Flavour Mapping, Technique Documentation, IP Classification, and Commercial Format Analysis. Each pillar contains five scored criteria, for a total of 20. The result is a single assessment document that travels with the asset through certification, deal book preparation, and brokerage.
The CAVM is Culius's proprietary scoring framework — developed to bring objectivity and rigour to a category of asset that the market has historically treated as intangible or unquantifiable.
The CAVM score gives buyers, licensees, and partners a common language for understanding what they are acquiring — and gives the asset owner a defensible basis for the value they are placing on their work.
What It Is
The CAVM is Culius's proprietary scoring framework — developed to bring objectivity and rigour to a category of asset that the market has historically treated as intangible or unquantifiable. Every culinary asset that enters the Culius process is evaluated across four pillars: Flavour Mapping, Technique Documentation, IP Classification, and Commercial Format Analysis. Each pillar contains five scored criteria, for a total of 20. The result is a single assessment document that travels with the asset through certification, deal book preparation, and brokerage. The CAVM score gives buyers, licensees, and partners a common language for understanding what they are acquiring — and gives the asset owner a defensible basis for the value they are placing on their work.
FM
Flavour Mapping
Pillar I — Criteria 01–05
Flavour is the most immediate expression of culinary identity — and the hardest to replicate without understanding its architecture. This pillar documents the sensory profile of the asset with precision, establishing what makes it distinctively and defensibly itself.
01
Originality of flavour profile
How distinct is the flavour outcome relative to known culinary references?
02
Regional or cultural specificity
Does the asset derive identity from a particular place, tradition, or culinary heritage?
03
Ingredient rarity and sourcing complexity
Are the inputs themselves a source of value — unusual, seasonal, or difficult to source?
04
Sensory complexity and layering
Does the flavour profile demonstrate depth — interplay between taste, aroma, texture, and temperature?
05
Reproducibility of flavour outcome
Can the result be reliably reproduced from documented inputs, or does it depend on uncodified instinct?
TD
Technique Documentation
Pillar II — Criteria 06–10
Method is where culinary IP most often lives — and most often leaks. This pillar assesses the asset's technical architecture: how well-defined the process is, how innovative it is, and how transferable it can be made without losing its essential character.
06
Precision and completeness of method
Is the technique documented with enough specificity to be executed without the originator present?
07
Level of culinary innovation
Does the technique depart meaningfully from established culinary convention?
08
Teachability and transferability
Can the method be taught — to a team, an institution, or a licensee — without material quality loss?
09
Process uniqueness
Is the sequence of steps, timing, or assembly approach distinctive enough to constitute a proprietary method?
10
Dependency on specialist skill
To what degree does the asset require exceptional skill to execute — and how does that affect its licensing potential?
IPC
IP Classification
Pillar III — Criteria 11–15
Not all culinary IP is the same kind of property. This pillar classifies the asset across relevant IP categories, determining what form of ownership is most applicable, what protections are available without legal registration, and what licensing structures are commercially viable.
11
Trade secret eligibility
Does the asset qualify as protectable trade secret by virtue of economic value and limited disclosure?
12
Trademark or brand identity potential
Is there a name, mark, format, or identity element capable of serving as a brand signal?
13
Copyright scope
What written, visual, instructional, or editorial content exists that carries inherent copyright?
14
Licensing and sublicensing potential
Can the asset be licensed — and can a licensee further sub-license — without losing its integrity?
15
Prior art and originality assessment
What is the documented evidence of independent creation, and how does it stand against known prior works?
CFA
Commercial Format Analysis
Pillar IV — Criteria 16–20
Value only becomes revenue when an asset is matched to the right commercial format. This pillar analyses how the asset can be packaged, positioned, and sold — assessing market readiness, audience fit, and the revenue models best suited to what the asset actually is.
16
Market readiness
How much preparation is required before the asset is ready to present to a buyer or licensee?
17
Scalability across formats
Can the asset move across formats — print, digital, broadcast, franchise, product, curriculum — without losing value?
18
Audience specificity and reach
Who is the natural buyer or end-user of this asset, and how accessible is that market?
19
Revenue model fit
Which commercial structure — outright sale, licensing, royalty, co-branding, or exclusivity — best preserves and maximises value?
20
Platform and media adaptability
How readily can the asset be adapted for different media environments — streaming, publishing, hospitality, FMCG?
The Output
Every asset. Every time.
The CAVM assessment is produced for every asset Culius takes on — regardless of size, scope, or format. A single recipe receives the same rigorous evaluation as a full content library or a culinary concept.
The completed assessment travels with the asset through the entire Culius process: it informs the certification, anchors the deal book, and provides the buyer or licensee with the evidence base for the value being proposed.
Clients receive a copy of their CAVM report. It belongs to them — independent of the outcome of any brokerage.
Flavour Mapping
Criteria 01–05
25 pts
Technique Documentation
Criteria 06–10
25 pts
IP Classification
Criteria 11–15
25 pts
Commercial Format Analysis
Criteria 16–20
25 pts
Total CAVM Score
100 pts
Find out what your
asset scores.
Every Culius engagement begins with a confidential conversation and concludes with a CAVM assessment. Bring us one recipe or an entire body of work — the framework applies either way.